2020 Case Competition

Home & Community-Based Care Challenge – Expanding Precision Medical Care via Business-based Technology

Healthcare is in need of significant reform. Affordable, accessible care is a major issue in the current U.S. presidential race and figures prominently in other countries worldwide. Advances in technology have provided greater resources for patient-centered healthcare delivery by leveraging home-based and community-based care platforms. Additionally, the use of technology to deliver healthcare in these settings offers the possibility of greater access to care, improved health outcomes, and reduced costs. These technologies could support care to the aging, the poor, rural populations, and those requiring end-of-life care.

BAHM is looking for new business models to encourage more home and community-based care that responds to the pressing needs of vulnerable populations. Technologies with the potential to redesign healthcare include, but are not limited to, telemedicine and computer-decision support for patients, providers, and family caregivers. Data analytics offers the possibility of tailoring care and services to provide more “precision medical care” (particularly in the era of genomics). In addition, digital assistants (computer– based coaches or conversational agents) and devices such as “Medical Alexa” (and AI) have the potential to enhance health literacy, while facilitating compliance with and organization of medical care. Smart phones offer the possibility for improving the delivery of care through a range of attributes, including organizing care, capturing personal medical information for secure sharing with selected providers, and monitoring changes in medical and mental health conditions. New business models for healthcare delivery could also address social determinants of care.

The 2020 BAHM Case Competition challenges student teams to identify communities and/or subpopulations and propose a business-based technology solution that delivers home-based or community-based care.

The innovation should be personalized (patient–centered), extend access to vulnerable populations, improve quality, lower cost, and create sustainable systems. It may include computer-assisted technology, better analytics, the internet of (medical) things, better systems designs, better linkages of interoperable data, patient-empowerment technology and services, and patient-provider decision-support linkages.

The business model should:

1. Identify target clients/customers (providers, employers, plans, consumers);
2. Develop and validate potential financing models (fee-for-service, case rates, capitation, value-basedpayments/bonus models, mixed models); and
3. Comment on the potential sales process and sales cycle for the solution.

Solutions will be judged on overall feasibility, the strength of proposed business model, the impact on target populations, and scalability.

Written Paper Criteria:

• An Executive Summary
• A general reflection on the impact of available technologies related to home-based and community care
• An indication of the community and/or sub-population that is addressed, and the proposed solution(s) to be implemented to improve health outcomes
• A description of the demographics of the community and/or sub-population
• Competitive analysis
• Implementation strategy, timeline, and potential barriers
• Revenue model and scaling plan
• Paper requirements:
  • A five to six-page paper, not including exhibits. Papers will be judged anonymously, therefore do not include school names.
  • Single-space
  • 12-point font
  • 1 inch margins
• Submit papers, by email in pdf, to ihsip@bu.edu

Written Paper: Due 12:00 PM (noon) EST Friday, February 28, 2020

Presentation Information:

• Teams of up to three students will have 25 minutes to present their project. They may choose to allocate their time any way they see fit between presentation and discussion and Q&A with the judges.
• Teams may determine their strategy for presenting the paper material (one student or all students presenting).
• Teams will present in a random order chosen on the morning of March 21.
• Teams will present in an open session. Schools will be permitted to watch other presentations, but will not be allowed to participate in the discussion or Q&A with the judges. All teams will present their innovation anonymously. That is, teams will not identify the school they represent to the judges. Judges will identify the team by the name of the innovation, not the name of the school.
• Final PowerPoint slide decks must be emailed to ihsip@bu.edu
• You may not make any changes to the deck once it is submitted.
• Please also bring a flash drive containing a copy of your presentation with you on the 21st of March as an emergency backup.
• Presentations will be pre-loaded on a computer and Questrom will provide a remote control/pointer to advance slides.

PowerPoint Submission: Due 12:00 PM (noon) EST Monday, March 16, 2020

Poster Information:

Student teams will be required to submit a poster outlining their innovation. Posters will be displayed in the Questrom Reception/Dining area.

• All teams will be required to use the same poster size and format.
• Poster specifications:

• • Posters should be 24” x 36”.
  • Logos, photos and graphics are encouraged. Refrain from using any school- identifying graphics
  • Material should be well labeled and legible from a distance of 10-15 feet away.
  • Lettering should be bold. Letters in the title should be at least 1 inch high. Use 1- inch margins. Use upper and lowercase letters. Sans serif fonts such as Veranda are much easier to read than Serif fonts.
  • Images should be a minimum of 200 dpi at the size that they’ll be printed (e.g., if the photo that needs to be 10″ x 8″ on the poster, the image file should be 2000×1600 pixels).
  • Teams are responsible for designing, printing and bringing the poster to the case competition.
  • Posters will be tacked to the wall at the reception area Friday evening.

Evaluation Criteria and Judging:

• Oral Presentation: 60%
• Paper: 30%
• Poster: 10%
• Comprehensiveness of research
• Clarity of problem, assessment, and strategic solutions
• Strength of overall analysis
• Consideration of key uncertainties

Judging:

• Judges will be given the papers before the competition for review.
• 3 judges will be present in each presentation.
• The judging panel will be comprised of appropriate health care leaders. Top 3 scoring teams will advance to the final round.

Prizes:

• First Prize: $10,000
• Second Prize: $5,000
• Third Prize: $2,5000